{"id":5805,"date":"2026-07-09T21:53:23","date_gmt":"2026-07-09T19:53:23","guid":{"rendered":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/"},"modified":"2026-07-09T21:53:23","modified_gmt":"2026-07-09T19:53:23","slug":"coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto","status":"publish","type":"post","link":"https:\/\/www.araalicante.com\/en\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/","title":{"rendered":"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/www.hosteleriadigital.es\/wp-content\/uploads\/2026\/07\/cocacolafutbol-300x194.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block;margin: auto;margin-bottom: 5px;max-width: 100%\" \/><\/p>\n<p>Coca-Cola Europacific Partners (CCEP) tiene ya en marcha su plan de verano en Espa\u00f1a con una combinaci\u00f3n de inversi\u00f3n, activaci\u00f3n comercial e innovaci\u00f3n orientada a acelerar el consumo en los meses de mayor actividad comercial del a\u00f1o. La compa\u00f1\u00eda est\u00e1 desplegando esta estrategia en hosteler\u00eda, alimentaci\u00f3n moderna y conveniencia, reforzando su presencia en todo el [&#8230;]<\/p>\n<p>La entrada <a href=\"https:\/\/www.hosteleriadigital.es\/2026\/07\/09\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/\">Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto<\/a> se public\u00f3 primero en <a href=\"https:\/\/www.hosteleriadigital.es\">Hosteleria Digital<\/a>.<\/p>\n<p><a href=\"https:\/\/www.hosteleriadigital.es\/2026\/07\/09\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola Europacific Partners (CCEP) tiene ya en marcha su plan de verano<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5805","post","type-post","status-publish","format-standard","hentry","category-noticias-externas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto - ARA | Asociaci\u00f3n de Restaurantes Alicante<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.araalicante.com\/en\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto - ARA | Asociaci\u00f3n de Restaurantes Alicante\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola Europacific Partners (CCEP) tiene ya en marcha su plan de verano [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.araalicante.com\/en\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/\" \/>\n<meta property=\"og:site_name\" content=\"ARA | Asociaci\u00f3n de Restaurantes Alicante\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ararestaurantesalicante\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T19:53:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hosteleriadigital.es\/wp-content\/uploads\/2026\/07\/cocacolafutbol-300x194.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto\",\"datePublished\":\"2026-07-09T19:53:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/\"},\"wordCount\":109,\"publisher\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hosteleriadigital.es\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cocacolafutbol-300x194.png\",\"articleSection\":[\"Noticias externas\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/\",\"url\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/\",\"name\":\"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto - ARA | Asociaci\u00f3n de Restaurantes Alicante\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hosteleriadigital.es\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cocacolafutbol-300x194.png\",\"datePublished\":\"2026-07-09T19:53:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hosteleriadigital.es\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cocacolafutbol-300x194.png\",\"contentUrl\":\"https:\\\/\\\/www.hosteleriadigital.es\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cocacolafutbol-300x194.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.araalicante.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/#website\",\"url\":\"https:\\\/\\\/www.araalicante.com\\\/\",\"name\":\"ARA | Asociaci\u00f3n de Restaurantes Alicante\",\"description\":\"Producto local, restauraci\u00f3n de calidad en Alicante y su provincia\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.araalicante.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/#organization\",\"name\":\"ARA | Asociaci\u00f3n de Restaurantes Alicante\",\"url\":\"https:\\\/\\\/www.araalicante.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.araalicante.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logoara.png\",\"contentUrl\":\"https:\\\/\\\/www.araalicante.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logoara.png\",\"width\":400,\"height\":85,\"caption\":\"ARA | Asociaci\u00f3n de Restaurantes Alicante\"},\"image\":{\"@id\":\"https:\\\/\\\/www.araalicante.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ararestaurantesalicante\",\"https:\\\/\\\/www.instagram.com\\\/ararestaurantesalicante\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto - ARA | Asociaci\u00f3n de Restaurantes Alicante","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.araalicante.com\/en\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/","og_locale":"en_GB","og_type":"article","og_title":"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto - ARA | Asociaci\u00f3n de Restaurantes Alicante","og_description":"Coca-Cola Europacific Partners (CCEP) tiene ya en marcha su plan de verano [\u2026]","og_url":"https:\/\/www.araalicante.com\/en\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/","og_site_name":"ARA | Asociaci\u00f3n de Restaurantes Alicante","article_publisher":"https:\/\/www.facebook.com\/Ararestaurantesalicante","article_published_time":"2026-07-09T19:53:23+00:00","og_image":[{"url":"https:\/\/www.hosteleriadigital.es\/wp-content\/uploads\/2026\/07\/cocacolafutbol-300x194.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/#article","isPartOf":{"@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/"},"author":{"name":"","@id":""},"headline":"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto","datePublished":"2026-07-09T19:53:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/"},"wordCount":109,"publisher":{"@id":"https:\/\/www.araalicante.com\/#organization"},"image":{"@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hosteleriadigital.es\/wp-content\/uploads\/2026\/07\/cocacolafutbol-300x194.png","articleSection":["Noticias externas"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/","url":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/","name":"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto - ARA | Asociaci\u00f3n de Restaurantes Alicante","isPartOf":{"@id":"https:\/\/www.araalicante.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/#primaryimage"},"image":{"@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hosteleriadigital.es\/wp-content\/uploads\/2026\/07\/cocacolafutbol-300x194.png","datePublished":"2026-07-09T19:53:23+00:00","breadcrumb":{"@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/#primaryimage","url":"https:\/\/www.hosteleriadigital.es\/wp-content\/uploads\/2026\/07\/cocacolafutbol-300x194.png","contentUrl":"https:\/\/www.hosteleriadigital.es\/wp-content\/uploads\/2026\/07\/cocacolafutbol-300x194.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.araalicante.com\/coca-cola-activa-el-verano-con-futbol-experiencia-en-el-punto-de-venta-e-innovacion-de-producto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.araalicante.com\/"},{"@type":"ListItem","position":2,"name":"Coca-Cola activa el verano con f\u00fatbol, experiencia en el punto de venta e innovaci\u00f3n de producto"}]},{"@type":"WebSite","@id":"https:\/\/www.araalicante.com\/#website","url":"https:\/\/www.araalicante.com\/","name":"ARA | Asociaci\u00f3n de Restaurantes Alicante","description":"Producto local, restauraci\u00f3n de calidad en Alicante y su provincia","publisher":{"@id":"https:\/\/www.araalicante.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.araalicante.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.araalicante.com\/#organization","name":"ARA | Asociaci\u00f3n de Restaurantes Alicante","url":"https:\/\/www.araalicante.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.araalicante.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.araalicante.com\/wp-content\/uploads\/2023\/09\/logoara.png","contentUrl":"https:\/\/www.araalicante.com\/wp-content\/uploads\/2023\/09\/logoara.png","width":400,"height":85,"caption":"ARA | Asociaci\u00f3n de Restaurantes Alicante"},"image":{"@id":"https:\/\/www.araalicante.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ararestaurantesalicante","https:\/\/www.instagram.com\/ararestaurantesalicante\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.araalicante.com\/en\/wp-json\/wp\/v2\/posts\/5805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.araalicante.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.araalicante.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.araalicante.com\/en\/wp-json\/wp\/v2\/comments?post=5805"}],"version-history":[{"count":0,"href":"https:\/\/www.araalicante.com\/en\/wp-json\/wp\/v2\/posts\/5805\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.araalicante.com\/en\/wp-json\/wp\/v2\/media?parent=5805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.araalicante.com\/en\/wp-json\/wp\/v2\/categories?post=5805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.araalicante.com\/en\/wp-json\/wp\/v2\/tags?post=5805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}